LEARN I LEAD I GROW
By the end of this 66 minutes webinar you will…
- Understand the essence of Core Ideology and its pivotal role in shaping organisational culture.
- Learn the steps to define and articulate a compelling Purpose, Vision, and Mission.
- Know how to identify Core Values that truly resonate with your team.
- Discover ways to engage your 'Crew Members' to nurture a deep sense of belonging.
- Gain practical tips and examples to guide your next steps in cultural evolution.
Ready to explore what it takes to create a culture that people love?Â
Purchase now and begin learning immediately.AÂ culture where every team member feels valued and driven.
This on-demand webinar serves as your comprehensive guide to establishing a Core Ideology that resonates deeply with every member of your team. Explore a wealth of knowledge that will help you understand how and what it takes to craft a shared vision, solidify your mission, and embed core values that are the heartbeat of your organisation. With this roadmap, you'll unlock the secrets to a vibrant culture that thrives on collaboration, innovation, and a collective commitment to excellence, ensuring a future where your organisation stands out as a beacon of inspiration and a pillar of industry leadership.

Content Outline
- Getting Started: Introduction to the transformative potential of a clearly defined Core Ideology.
- Cornerstones of Culture: Exploring essential elements that shape a vibrant and enduring workplace culture.
- Purpose and The Golden Circle: Understanding the 'why' behind your organisation and its alignment with strategic objectives.
- Core Values: Identifying fundamental beliefs guiding behaviour and decision-making.
- Core Ideology: Delving into the essence of Vision, Mission, and Values to reveal organisational identity.
- Vision: Defining a future state that inspires and unites your team.
- Mission: Clarifying primary objectives and the roadmap to achieve them.
- Team Engagement: Strategies to empower every team member as an active participant in your culture.
- Next Steps: Practical steps to integrate Core Ideology into operations and measure its impact.
Disclaimer:
The insights and strategies shared in this webinar are based on best practices and years of expertise in organisational culture development. Individual results may vary, and we encourage organisations to adapt the guidance to their specific context.
Meet your Guide

Camelia Petrus
Armed with a PGDip in Industrial/Organisational Psychology and a Bachelor's degree in Psychology & Social Studies, has been a guiding force in shaping organisational cultures since 2017. This webinar is infused with her wealth of experience and is grounded in the latest scientific insights in corporate behaviour, offering not just theoretical knowledge but practical wisdom gleaned from years of hands-on work in defining and refining the core ideologies of diverse organisations.
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