GROUNDED LEADERSHIP DEVELOPMENT FOR ETHICAL ACTIONS

Core Purpose Ltd exists to support professionals and leaders who carry responsibility and need to act with clarity, integrity, and accountability in complex environments. The work focuses on developing self-leadership as a foundational capability, because ethical behaviour depends not only on intent or values, but on the internal capacity to think clearly and choose deliberately under pressure.

This is not motivational or wellbeing-focused work. It is a psychologically grounded, practical approach to leadership development that prioritises responsibility, ethical decision-making, and consistency of action in real organisational contexts.

A psychologically grounded approach to leadership and ethics

The work at Core Purpose Ltd is informed by Organisational Psychology and focused on how people think, decide, and behave under real workplace conditions. Rather than relying on surface-level techniques or compliance-driven frameworks, the approach centres on building internal capacity, the ability to regulate attention, emotions, and intention so that decisions remain deliberate and ethical under pressure.

This lens integrates principles from Organisational Psychology, Nonviolent Communication, Emotional Intelligence, and Positive Psychology, applied in a disciplined and practical way. The emphasis is on responsibility, clarity, and consistency of action, supporting leaders and professionals to align what they value with how they actually behave when it matters most.

ORGANISATIONAL PSYCHOLOGY

Decision-making
Behaviour in systems
Ethical risk conditions

EMOTIONAL INTELLIGENCE

Emotional self-regulation
Awareness of impact
Clarity under stress

POSITIVE PSYCHOLOGY

Sustainable capacity
Psychological resilience
Long-term effectiveness

NONVIOLENT COMMUNICATION

Intention and choice
Personal responsibility
Non-reactive communication

How I work with professionals and organisations

I work with professionals, leaders, and organisations who want their decisions and behaviour to remain ethical, consistent, and grounded under pressure. My role is to design and facilitate psychologically informed learning that strengthens self-leadership as a practical, applied capability — not as an abstract ideal.

Engagements are structured, disciplined, and focused on real workplace conditions. Whether working one-to-one, with groups, or with organisations, the emphasis is on building awareness, responsibility, and clarity of action so that ethical intent translates into everyday behaviour, especially when stakes are high.

This work challenges unexamined habits and reactive patterns while remaining respectful, grounded, and practical. Participants are expected to take responsibility for their choices and impact, and to apply what they learn directly in their professional context.

Camelia Petrus

Qualifications and applied experience

This work is informed by formal training in psychology and years of applied practice in leadership development, communication, and workplace behaviour.

Postgraduate Diploma in Industrial / Organisational Psychology
Bachelor’s Degree in Psychology and Social Studies
Certified Practitioner in Positive Psychology
Accredited Emotional Intelligence Assessor and Trainer
Trainer in Nonviolent Communication (NVC)

Camelia has worked across individual, group, and organisational contexts in New Zealand, supporting leaders and professionals to strengthen ethical decision-making, accountability, communication, and culture. The focus has consistently been on practical application — translating psychological insight into behaviour that holds in everyday work, not just ideal conditions.

How we make a difference

The work at Core Purpose Ltd is centred on one principle: ethical action depends on the capacity to lead oneself under pressure. When professionals and leaders develop this capability, decisions become clearer, responsibility is held more consistently, and trust can be sustained in complex environments.

→ LEAD YOURSELF FIRST

Our Purpose

To cultivate ethical leadership and self-awareness, empowering individuals and organisations to grow with integrity and purpose.

Our Vision

A world where ethical leadership drives positive change, equipping individuals and organisations to succeed with integrity and vision.

Our Mission

Through training, tools, and mentorship, we empower leaders with the skills to lead with clarity, compassion, and confidence.