EMPOWERING ETHICAL LEADERS

for a world of integrity and purpose

Founded in 2021 by Camelia Petrus - Organisational Psychologist, Core Purpose Ltd. is dedicated to developing leaders who act with integrity, authenticity, and purpose. We believe ethical leadership is the foundation of trust, collaboration, and meaningful progress. Through our research-based training and coaching, we equip individuals and organisations with the tools to lead with confidence and responsibility.

Explore Our Programmes

Our Purpose

To cultivate ethical leadership and self-awareness, empowering individuals and organisations to grow with integrity and purpose.

Our Vision

A world where ethical leadership drives positive change, equipping individuals and organisations to succeed with integrity and vision.

Our Mission

Through training, tools, and mentorship, we empower leaders with the skills to lead with clarity, compassion, and confidence.

OUR CORE VALUES

Clarity : strategic, effective, and efficient

Authenticity: real, open, and honest

Purpose: meaningful, relevant, and attuned

Intelligence: mindful, thoughtful, and resilient

Humanity : compassionate, fun, and creative

MEET THE FOUNDER

Camelia Petrus

"Leadership begins from within. By mastering self-awareness, emotional intelligence, and ethical decision-making, we create leaders who inspire trust and drive real change. My work is rooted in scientific research, combined with real-world experience guiding leaders through personal and professional transformation."

Expertise & Qualifications:

Postgraduate Diploma in Industrial & Organisational Psychology
Bachelor’s Degree in Socio- Psychology
Certified in Emotional Intelligence, Leadership Development, and Nonviolent Communication
Expert Coach in Ethical Leadership and Workplace Behaviour

"I believe that leadership is not about authority—it’s about awareness, responsibility, and impact. Through Core Purpose Ltd., I help individuals and organisations develop the mindset and skills needed to lead with integrity, navigate challenges with confidence, and create lasting change."

HOW WE MAKE A DIFFERENCE

Transformative Learning Experiences

We offer interactive and research-backed training programmes, workshops, and coaching designed to equip leaders with essential skills, including:

Ethical leadership & decision-making
Emotional intelligence & self-awareness
Conflict resolution & communication
Workplace resilience & adaptability

Our signature coaching programme, The Ethical Leadership Blueprint™, helps professionals strengthen their leadership mindset through a structured, science-based approach.

Explore Our Signature Group Coaching Programme

RESEARCH-BASED TRAINING FOR REAL-WORLD IMPACT

At Core Purpose Ltd., our leadership development approach is grounded in scientific research and proven methodologies. We integrate insights from Organisational Psychology, Change Management, Emotional Intelligence, Positive Psychology, and Nonviolent Communication (NVC) to create evidence-based, transformative learning experiences.

Our programmes draw from the work of world-renowned experts who have shaped modern leadership, behavioural science, and personal development, including:

🔹 Dr. Daniel Goleman – Pioneer in Emotional Intelligence and its role in leadership effectiveness
🔹 Dr. Marshall Rosenberg – Founder of Nonviolent Communication (NVC), revolutionising conflict resolution and empathy-based leadership
🔹 Dr. Martin Seligman – Leading authority in Positive Psychology, focusing on resilience, strengths-based leadership, and well-being
🔹 John Kotter – Expert in Change Management, defining successful strategies for organisational transformation and adaptability
🔹 Dr. Amy Edmondson – Researcher in Psychological Safety, shaping high-trust team cultures

By integrating psychological research, leadership science, and real-world application, our training goes beyond theory—it equips individuals and organisations with the skills, mindset, and strategies to lead with confidence, clarity, and ethical responsibility.

WHY ETHICAL LEADERSHIP MATTERS

Ethical leadership is more than a philosophy—it’s a necessary foundation for trust, innovation, and long-term success in any organisation. When individuals lead with integrity, they:

🔹 Foster inclusive and high-performing teams
🔹 Strengthen decision-making and accountability
🔹 Build resilient, value-driven organisations

At Core Purpose Ltd., we don’t just teach leadership—we transform the way people think, lead, and create impact.

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ETHICAL LEADERS

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