About Us
At Core Purpose Ltd, we are dedicated to unlocking the potential within individuals and organisations by guiding them on a transformative journey rooted in the values of humanity. Our approach is inclusive, transcending political and religious divides, and focusing on what unites us all—our shared humanity. We offer transformative learning experiences that emphasise empathy, ethical leadership, and resilience, aiming to create a world where kindness and compassion are the guiding principles in every interaction.
OUR CORE VALUES
Clarity : strategic, effective, and efficient
Authenticity: real, open, and honest
Purpose: meaningful, relevant, and attuned
Intelligence: mindful, thoughtful, and resilient
Humanity : compassionate, fun, and creative
OUR CORE VALUES
Clarity : strategic, effective, and efficient
Authenticity: real, open, and honest
Purpose: meaningful, relevant, and attuned
Intelligence: mindful, thoughtful, and resilient
Humanity : compassionate, fun, and creative
CORE PURPOSE FOUNDER
Camelia Petrus
"I am an advocate for humanity, embracing the universal values of kindness, empathy, and compassion. My beliefs transcend political affiliations and religious boundaries, as I adhere solely to the faith in humanity. My mission is to foster understanding, respect, and unity among people, transcending divisions and promoting a shared sense of belonging to the global human family.
With almost three decades of experience in the field of Psychology of Wellbeing, I have dedicated my life to understanding what motivates individuals to take ownership and responsibility for their lives. My approach is rooted in scientific knowledge and the firm belief in human potential. I hold a PGDip in Industrial Organisational Psychology and accreditations in Emotional Intelligence & Leadership and Workplace Behaviour. As an executive member of the NZ Association of Positive Psychology, OPRA Psychology Group Wellington, and Genos International, I am deeply committed to guiding my students and clients toward a more rewarding and fulfilling life.
Core Purpose Ltd. is a manifestation of my passion for creating lasting positive impact. The organisation was born from the joy and fulfilment I experienced through projects delivered to organisations in NZ. My goal is to make a meaningful difference in both organisational cultures and individuals' lives.
Based in Auckland, I find purpose in teaching, coaching, and conducting research. I am fuelled by meaningful conversations and the exploration of new places. My commitment lies in living life to the fullest, embracing continuous learning, and contributing to the world with purpose and meaning." Camelia
CORE PURPOSE FOUNDER
Camelia Petrus
As other fellow graduate students at Massey University Auckland, PGDip Industrial/Organisational (I/O) Psychology, I am dedicated to helping organisations achieve a positive emotional climate at work which leads to improved individual outcomes such as dedication, confidence, motivation, resilience, and emotional wellbeing.
Paying attention to the emotional climate at work leads to the improvement of performance, goal achievement, communication, customer/client service, lower turnover, and lower sickness absence.
Working with leaders on the enhancement of their role’s required key competences and the development of their emotional intelligence skills, is rewording. Those skills are fundamental to the successful creation and maintenance of a positive emotional climate at work.
I am the founder of Core Purpose Ltd. which was born from a sense of joy and reward, coming from the profound and lasting outcomes generated by the projects I have delivered to organisations in NZ in the past few years, as well as from a strong drive to make a positive, meaningful impact on organisations and people’s working lives.
CORE PURPOSE - WHY DOES IT MATTER
Finding your purpose matters because it shapes the narrative of your life. It provides a profound sense of meaning, motivating you to embrace each day with direction and authenticity. Your purpose is the compass that guides decisions, making them more aligned with your values. It's the key to unlocking a more fulfilling and resilient way of living, offering a roadmap to navigate life's challenges. Embrace your purpose as the driving force behind a life that is not just lived but deeply meaningful.
In the life of a collective, whether within a family, interest group, organisation, or government institution, a shared purpose becomes the glue that binds members together. It establishes a common narrative, providing a shared understanding of values and goals. This collective purpose serves as a guiding principle for decisions, fostering unity and resilience in the face of challenges. It transforms the collective into a cohesive force, driving motivation, and amplifying the impact of shared endeavours. Embracing and aligning with a shared purpose creates a harmonious and purposeful collective experience.
CORE PURPOSE - WHY DOES IT MATTER
When asked what they really want, most people say, “I want to be happy”, regardless of their social status or roles they have in their personal or professional life.
While we all know that “happiness” is a state of mind, a pleasant emotion to experience, the mechanisms by which we achieve that are different from one person to another. Their definition of happiness may differ, too.
A common goal found in people engaged in the "pursuit of happiness", is meaning. They want their life to make more sense. Yet, many have not defined what that means for them. As long as meaning remains as simply an abstract concept in their minds and hearts, they remain unfulfilled.
People in this state commonly encounter such symptoms (to varying degrees) as dissatisfaction with self, lack of joy, lack of direction, uncertainty, fear, loneliness, low self-esteem, low self-confidence. Others might even experience depression, anxiety, substance abuse, self-harm, etc.
Action, as in any pursuit in life, starts with awareness. Defining one's purpose, and applying this to the totality of one's life, including talents, knowledge, skills, and curiosity, is the key to experiencing meaning.
PURPOSE - BEHIND THE SCENES
Everything has a purpose - even objects. A clock’s purpose is to indicate time. A book’s purpose can be to share knowledge, or stories.
“Organisationally speaking”, people would rather join a purpose (with a company) rather than a company with a purpose.
My purpose as the founder of Core Purpose, Camelia Petrus, is to 'enable,' acting as a catalyst for achievement for individuals and organisations. I am particularly drawn to working with leaders who choose to advance, grow, and become the best version of themselves. Through my guidance, they acquire skills not traditionally taught in schools, encompassing finding their purpose, identifying core strengths, and leveraging resources to progress or cope with challenging situations. This approach is rooted in humanity and is committed to moral and ethical decision-making. This brings meaning into my life BECAUSE it serves my purpose.
When life gains meaning, the common 'symptoms' are satisfaction, joy, confidence, creativity, harmony, resilience, strength, agility, compassion, love, gratitude, clarity, certainty, focus, determination, and happiness, just to name a few – and overall, living a life worth living.
The overarching mission of Core Purpose Ltd. is to 'enable' individuals and organisations, acting as a catalyst for their achievement. In line with the vision set by our founder, Camelia Petrus, we are dedicated to working with leaders committed to advancement, growth, and becoming the best versions of themselves. Our guidance goes beyond traditional education, equipping leaders with skills such as discovering their purpose, identifying core strengths, and leveraging resources to progress or navigate challenging situations. Rooted in humanity and committed to moral and ethical decision-making, this approach brings profound meaning to our work, aligning with our core purpose of enabling individuals and organisations to thrive.
Talk to us today. We are here to listen: [email protected]
PURPOSE - BEHIND THE SCENES
Everything has a purpose - even objects. A clock’s purpose is to indicate time. A book’s purpose can be to share knowledge, or stories.
“Organisationally speaking”, people would rather join a purpose (with a company) rather than a company with a purpose.
My purpose (Camelia – the founder of Core Purpose) is to ‘enable’, I guess, to act as a catalyst for achievement for individuals and organisations. I am applying science and logical sense to help organisation and individuals reach the optimum level of human functioning. I like working with leaders who are choosing to advance, to grow, to become the best they can be. They learn skills which were never taught in schools, including finding their purpose, their core strengths, and resources to progress or to cope with challenging situations.
Bridging that gap, no matter how small, brings meaning into my life BECAUSE it serves my purpose.
Symptoms for those experiencing meaning in life are satisfaction, joy, confidence, creativity, harmony, resilience, strength, agility, compassion, love, gratitude, clarity, certainty, focus, determination, and happiness, just to name a few – and overall, living a life worth living.
The Core Purpose’s core purpose is to challenge the way senior executives think about learning and development investments, especially in their leaders. The context is crucial, and leaders need to be equipped with skills to continuously empower the employees with value and motivation, to create and maintain a healthy work- life balance, an inspiring work environment that encourages creativity, productivity, and enjoyment. If the leadership input is not relevant, meaningful, or consistent, people soon revert to old ways of doing things, and company performance doesn’t improve.
Talk to us today. We are here to listen.
HOW WE DO IT
Core Purpose Limited is committed to advancing leadership and unlocking human potential through a comprehensive platform of resources.
Navigating change, whether at a personal or organisational level, is a nuanced but pivotal process. Recognising that people are at the heart of ensuring the success of your organisational strategy, we focus on providing inspiration and empowerment. We understand the significance of leaders who possess the skills to listen, communicate effectively, and genuinely engage their staff.
Our commitment extends beyond mere services and training programmes. We facilitate transformative experiences that not only achieve immediate goals but also ensure long-term assistance. Grounded in continuous research in human development, we stay at the forefront of cutting-edge practices. This dedication allows us to offer innovative solutions that resonate with the evolving needs of individuals and organisations, ensuring sustained growth and success.
HOW WE DO IT
Core Purpose Limited offers a platform of resources for advancing leadership and human potential.
Implementing change, at a personal or organisational level, is a complex (not complicated) process. People are the key to ensuring that your organisation’s strategy to success is embedded and ultimately successful. People need inspiration and empowerment. They need leaders who know how to listen, how to speak, and how to keep staff genuinely engaged.
We deliver services and facilitate training programmes to achieve these goals and we offer you long-term assistance.
