About Us

Core Purpose Limited is a New Zealand operated, integrated product and service firm with an extensive international partner network, allowing us to offer assessments and programmes across all industries. Our main purpose is to guide organisations to draw on the humanities, the social sciencesthe moral fabric of their leaders and employees, in order to build capacity, reduce vulnerability and as a result, create a sustainable resilient workplace environment ready to embrace change.

CORE PURPOSE FOUNDER


 

Camelia Petrus

Camelia’s passion for personal growth comes from a long and successful career in behaviour change aimed at helping others discover and nurture their strengths and maximise their potential. Her understanding of behaviour at a scientific level combined with the firm belief that we are all capable of much more is what fuels her ability to guide her students and clients on their journey to a more rewarding and fulfilling life. A high level of energy, and passion is what drives her ability to challenge her clients in a way that is inspiring, empowering, and rewarding.

Core Purpose Ltd. was born from a sense of joy and reward, coming from the profound and lasting outcomes generated by the projects she has delivered to organisations in NZ in the past few years, as well as from a strong drive to make a positive, meaningful impact on organisations and people’s lives. 

Education

  • Certified Positive Psychology Practitioner
  • Certified Assessor and Trainer in Emotional Intelligence in Leadership
  • Trainer in Nonviolent Communication (NVC)
  • PGDip in Industrial/Organisational Psychology 
  • Bachelor's Degree in Psychology & Social Studies (BS)

Experience

As a high performance trainer and coach, Camelia specialises in helping her students and clients discover what is most valuable in their lives and to live in alignment with their core values. Her experience working with people from all walks of life, empowered her to bring an incredible sense of authenticity, of positive energy and gratitude for life into all of her interactions.

Camelia has spent almost three decades in the field of Psychology of Wellbeing studying what moves humans to take ownership and responsibility of their lives, to develop their strengths, get to do what brings meaning and joy, and how to reach their full potential.

Camelia lives in Auckland, and she loves to spend her time teaching, coaching, researching, having interesting conversations with people, with family or outside being active by hiking, golfing, and discovering new places.

She is committed to living her life to the fullest and constantly learning, exploring, giving and receiving with meaning and purpose.

CORE PURPOSE FOUNDER


Camelia Petrus

As other fellow graduate students at Massey University Auckland, PGDip Industrial/Organisational (I/O) Psychology, I am dedicated to helping organisations achieve a positive emotional climate at work which leads to improved individual outcomes such as dedication, confidence, motivation, resilience, and emotional wellbeing.
Paying attention to the emotional climate at work leads to the improvement of performance, goal achievement, communication, customer/client service, lower turnover, and lower sickness absence.
Working with leaders on the enhancement of their role’s required key competences and the development of their emotional intelligence skills, is rewording. Those skills are fundamental to the successful creation and maintenance of a positive emotional climate at work.

I am the founder of Core Purpose Ltd. which was born from a sense of joy and reward, coming from the profound and lasting outcomes generated by the projects I have delivered to organisations in NZ in the past few years, as well as from a strong drive to make a positive, meaningful impact on organisations and people’s working lives.

CORE PURPOSE - WHY DOES IT MATTER


When asked what they really want, most people say, “I want to be happy”, regardless of their social status or roles they have in their personal or professional life.

While we all know that “happiness” is a state of mind, a pleasant emotion to experience, the mechanisms by which we achieve that are different from one person to another. Their definition of happiness may differ, too.

A common goal found in people engaged in the "pursuit of happiness", is meaning. They want their life to make more sense. Yet, many have not defined what that means for them. As long as meaning remains as simply an abstract concept in their minds and hearts, they remain unfulfilled.

People in this state commonly encounter such symptoms (to varying degrees) as dissatisfaction with self, lack of joy, lack of direction, uncertainty, fear, loneliness, low self-esteem, low self-confidence. Others might even experience depression, anxiety, substance abuse, self-harm, etc.

Action, as in any pursuit in life, starts with awareness. Defining one's purpose, and applying this to the totality of one's life, including talents, knowledge, skills, and curiosity, is the key to experiencing meaning.

CORE PURPOSE - WHY DOES IT MATTER


When asked what they really want, most people say, “I want to be happy”, regardless of their social status or roles they have in their personal or professional life.

While we all know that “happiness” is a state of mind, a pleasant emotion to experience, the mechanisms by which we achieve that are different from one person to another. Their definition of happiness may differ, too.

A common goal found in people engaged in the "pursuit of happiness", is meaning. They want their life to make more sense. Yet, many have not defined what that means for them. As long as meaning remains as simply an abstract concept in their minds and hearts, they remain unfulfilled.

People in this state commonly encounter such symptoms (to varying degrees) as dissatisfaction with self, lack of joy, lack of direction, uncertainty, fear, loneliness, low self-esteem, low self-confidence. Others might even experience depression, anxiety, substance abuse, self-harm, etc.

Action, as in any pursuit in life, starts with awareness. Defining one's purpose, and applying this to the totality of one's life, including talents, knowledge, skills, and curiosity, is the key to experiencing meaning.

PURPOSE - BEHIND THE SCENES


Everything has a purpose - even objects. A clock’s purpose is to indicate time. A book’s purpose can be to share knowledge, or stories.

“Organisationally speaking”, people would rather join a purpose (with a company) rather than a company with a purpose.

My purpose (Camelia – the founder of Core Purpose) is to ‘enable’, to act as a catalyst for achievement for individuals and organisations. I am applying science and logical sense to help organisation and individuals reach the optimum level of human functioning. I like working with leaders who are choosing to advance, to grow, to become the best they can be. They learn skills which were never taught in schools, including finding their purpose, their core strengths, and resources to progress or to cope with challenging situations.

Bridging that gap, no matter how small, brings meaning into my life BECAUSE it serves my purpose.

When life gains meaning, the common 'symptoms'  are satisfaction, joy, confidence, creativity, harmony, resilience, strength, agility, compassion, love, gratitude, clarity, certainty, focus, determination, and happiness, just to name a few – and overall, living a life worth living.

The Core Purpose’s core purpose is to challenge the way senior executives think about learning and personal  development investments, especially in their leaders. The context is crucial, and leaders need to be equipped with skills to continuously empower the employees with value and motivation, to create and maintain a healthy work- life balance, an inspiring work environment that encourages creativity, productivity, and enjoyment. If the leadership input is not relevant, meaningful, or consistent, people soon revert to old ways of doing things, and company performance doesn’t improve.

Talk to us today. We are here to listen.

PURPOSE - BEHIND THE SCENES


Everything has a purpose - even objects. A clock’s purpose is to indicate time. A book’s purpose can be to share knowledge, or stories.

“Organisationally speaking”, people would rather join a purpose (with a company) rather than a company with a purpose.

My purpose (Camelia – the founder of Core Purpose) is to ‘enable’, I guess, to act as a catalyst for achievement for individuals and organisations. I am applying science and logical sense to help organisation and individuals reach the optimum level of human functioning. I like working with leaders who are choosing to advance, to grow, to become the best they can be. They learn skills which were never taught in schools, including finding their purpose, their core strengths, and resources to progress or to cope with challenging situations.

Bridging that gap, no matter how small, brings meaning into my life BECAUSE it serves my purpose.

Symptoms for those experiencing meaning in life are satisfaction, joy, confidence, creativity, harmony, resilience, strength, agility, compassion, love, gratitude, clarity, certainty, focus, determination, and happiness, just to name a few – and overall, living a life worth living.

The Core Purpose’s core purpose is to challenge the way senior executives think about learning and development investments, especially in their leaders. The context is crucial, and leaders need to be equipped with skills to continuously empower the employees with value and motivation, to create and maintain a healthy work- life balance, an inspiring work environment that encourages creativity, productivity, and enjoyment. If the leadership input is not relevant, meaningful, or consistent, people soon revert to old ways of doing things, and company performance doesn’t improve.

Talk to us today. We are here to listen.

HOW WE DO IT


Core Purpose Limited offers a platform of resources for advancing leadership and human potential.

Implementing change, at a personal or organisational level, is a complex (not complicated) process. People are the key to ensuring that your organisation’s strategy to success is embedded and ultimately successful. People need inspiration and empowerment. They need leaders who know how to listen, how to speak, and how to keep staff genuinely engaged.

We deliver services and facilitate training programmes to achieve these goals and we offer you long-term assistance.

HOW WE DO IT


Core Purpose Limited offers a platform of resources for advancing leadership and human potential.

Implementing change, at a personal or organisational level, is a complex (not complicated) process. People are the key to ensuring that your organisation’s strategy to success is embedded and ultimately successful. People need inspiration and empowerment. They need leaders who know how to listen, how to speak, and how to keep staff genuinely engaged.

We deliver services and facilitate training programmes to achieve these goals and we offer you long-term assistance.

MARKETING TEAM


Kira Ignateva, Marketing Manager

Kira has 5 years’ experience in Sales and Marketing, at Hanes Brands. There she worked on marketing campaigns for Jockey and Champion brands.

Kira exercises her creative skills in brand management, photography, direct sales, and marketing. Using digital and traditional marketing, she connects curious caring companies with the insights and growth opportunities offered by Core Purpose.

MARKETING TEAM


Kira Ignateva, Marketing Manager

Kira has 5 years’ experience in Sales and Marketing, at Hanes Brands. There she worked on marketing campaigns for Jockey and Champion brands.

Kira exercises her creative skills in brand management, photography, direct sales, and marketing. Using digital and traditional marketing, she connects curious caring companies with the insights and growth opportunities offered by Core Purpose.

Sofia Ignateva, Marketing Assistant

Sofia recently graduated from Massey University with a Bachelor of Communications. She chose to specialize in Marketing Communications and Media Studies. Sofia has worked in the hospitality sector and the fitness industry.

Focusing on everything digital, Sofia breathes the life into our social media, and email communications. She brings fresh perspectives and enthusiasm to support you, our customers, in your journey to purpose, well-being and growth.

OUR CORE VALUES


  Clarity : strategic, effective, and efficient

  Authenticity: real, open, and honest

  Purpose: meaningful, relevant, and attuned

  Intelligence: mindful, thoughtful, and resilient

  Humanity : compassionate, fun, and creative

OUR CORE VALUES


  Clarity : strategic, effective, and efficient

  Authenticity: real, open, and honest

  Purpose: meaningful, relevant, and attuned

  Intelligence: mindful, thoughtful, and resilient

  Humanity : compassionate, fun, and creative