FOCUS ON WHAT MATTERS MOST WITH CLARITY AND PURPOSE

"I’ve seen it so many times—people constantly running from one challenge to the next, looking for a quick fix to solve the latest problem. But the truth is, those surface solutions only take you so far. What really creates lasting change is something much deeper. It’s about building an unshakable foundation within yourself—a set of core values and principles that you can rely on no matter what life throws your way.

At Core Purpose, my mission is to help you discover and strengthen (or build) that foundation, so that you can confidently rely on the resources within you to navigate anything that comes your way.

Once you know what truly matters to you—once you’re clear on your core values and purpose—you don’t just react to life’s problems. You make choices and decisions that align with who you are, and you take actions that move you forward in a meaningful way. It’s a long-term solution, not a quick fix. You’ll walk away from this experience feeling empowered, ready to update, upgrade, and evolve, knowing that you have the strength and clarity to handle whatever comes next."

Get in Touch or Explore Programs Below
Core Purpose Ltd. founded in 2021 by Camelia Petrus, is dedicated to empowering individuals and organisations to lead with authenticity, integrity, and compassion.
Built on three foundational pillars:
  • Clarity of Purpose,
  • Moral Integrity in Decision-Making, and
  • Empowered, Authentic Leadership
Core Purpose offers coaching, masterclasses, and retreats designed to inspire meaningful, lasting change.

Leading from Within™

Join the Group Coaching Programme and start your journey toward clarity and purpose today.

Limited spots available—enrol now!

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LEADERS & ORGANISATIONS 

Strengthen your leadership by building a solid foundation of purpose and values. Discover coaching and masterclasses that create lasting, meaningful impact.

Explore Training and Coaching

PERSONAL DEVELOPMENT

Develop your core foundation to realise your full potential. Explore programmes that foster resilience, self-discovery, and purposeful living.

Explore Training and Coaching

"How often do we embark on a journey within ourselves, exploring the depths of who we are and how we show up in the world?" Chris T. (Leading From Within Group Coaching Programme)

"This was the best ethics-related session I've attended in years. The CEV Model and Auditing the implementation of our Moral and Ethical standards section were particularly impressive. The focus was on practical application rather than just theory, which made it highly relevant and actionable." Des R. (Developing Ethical Corporate Behaviour Masterclass)

"The entire presentation was very comprehensive, covering all essential aspects in detail. The references to additional resources were incredibly helpful and added significant value to the session." Emma V. (Improving Critical Thinking Skills Masterclass)

Begin Your Journey. Join those who already started.

THE UNIVERSAL CHALLENGES WE ALL FACE


INTEGRATING DIVERSE DISCIPLINES

for Holistic Development

At Core Purpose Ltd., we combine cutting-edge insights from multiple disciplines to meet the evolving needs of modern leadership. Our holistic approach integrates personal well-being with strategic leadership, recognising that true transformation happens when both individuals and organisations grow together. We believe ethical leadership has the power to create positive ripple effects across communities, workplaces, and society as a whole.

TOP MASTERCLASSES OF THE YEAR

WHO WE WORK WITH

Organisations: We partner with organisations committed to growing ethical leaders and fostering sustainable, thriving cultures.

Leaders: We support leaders who are ready to create environments of trust, engagement, and ethical leadership.

Individuals: We guide individuals seeking clarity, purpose, and growth in their personal and professional lives.

Our Ideal Client


  • Organisations who count on maximising human potential and performance, on the intellectual and emotional abilities, and moral fabric of their leaders and employees. Our clients have a strong focus on the environmental, social, and governance (ESG) criteria so vital to creating business value across an enterprise and creating a sustainable, resilient environment for growth.
  • Leaders aspiring to reach their potential, have maximum engagement with their team, and make meaningful contributions to their work and the betterment of people around them.
  • Individuals seeking clarity about their life, striving for adding more meaning to it, and looking to have a better relationship with themselves and others.

Our clients include individuals, companies, government agencies, registered charities, public benefit, political, media, police, correctional, armed forces, and educational institutions, facilities, and entities.

Connect with us: 

WHY US ?


When you connect with us, you assure yourself of quality service, best support, and proven positive change. Here’s how we do it:

  Measurement: Our methods are measurable, quantifying the real difference our programmes make in your organisation.

  Flexibility: Our courses are available online, with personal access at your chosen time, place and device.

  Research: We only apply the best of scientific research, to predict your performance and measure potential.

  Development: Our programmes encourage the learners to grow personally and transform lives for better.

  Innovation: We offer modern and up-to-date services based on the ever changing trends and new innovations.

Why Us ?


When you connect with us, you assure yourself of quality service, best support, and proven positive change. Here’s how we do it:

  Measurement: Our methods are measurable, so you can quantify the real difference our services and training programmes make in your organisation.

  Flexibility: Our courses are available online, with personal access at your chosen time, place and device.

  Research: We only apply the best of scientific research, to predict your performance and measure potential.

  Development: Our programmes encourage the learners to grow personally and transform lives for better.

  Innovation: We offer modern and up-to-date services based on the ever changing trends and new innovations.

GET TO KNOW OUR FOUNDER 

Camelia Petrus 

Bringing Science and Passion to the World of Wellbeing

Meet Camelia Petrus, founder of Core Purpose Ltd. With nearly three decades of experience in psychology, Camelia is dedicated to helping individuals and organisations reach their full potential through ethical leadership and personal growth.

Read More About Camelia

BLOG, INSIGHTS & IDEAS

The Silent Weight of Indecisiveness

Oct 24, 2024

Leadership. The Unseen Challenges.

Jun 18, 2024

Empathy in the Digital Era

Mar 26, 2024

Transformative Language

Sep 04, 2023

The Discerning Mind

Jun 14, 2023

Making Informed Decisions

May 02, 2023

Screen Time Health Hazards

May 01, 2023

Living a Purpose-Driven Life

May 01, 2023

A Life Without Purpose

May 01, 2023

The Importance of Sleep

Apr 18, 2023

Unlocking the Power of Purpose

Mar 13, 2023

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LEADERSHIP & ORGANISATIONS 

Elevate your leadership journey with tailored coaching and masterclasses designed to inspire lasting impact.

Training and Coaching

PERSONAL DEVELOPMENT

Dive deep into self-discovery, strengthen your resilience, and unlock the potential to live a more fulfilling, purpose-driven life.

Training and Coaching

OUR CORE VALUES


  Clarity : Strategic, effective, and efficient in everything we do.

  Authenticity: Real, open, and honest in every interaction.

  Purpose: Meaningful, relevant, and aligned with what matters.

  Intelligence: Mindful, thoughtful, and resilient in the face of challenges.

  Humanity : Compassionate, fun, and creative in how we approach life.