Quick Summary
- Who it’s for: HR professionals, CEOs, managing directors, team leaders
- Duration: Self-paced, 12 modules
- Support: Direct email and technical assistance within 24 hours
- Format: Online, with activities + templates
- Outcome: Build an ethical, high-performing culture
- Access: Lifetime accessÂ
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Investment: NZD $795 (inclusive of GST)
Why Culture Can’t Wait
Every organisation has values, yet many struggle to see them reflected in daily behaviour.
When that gap widens, trust erodes, accountability drops, and integrity becomes optional.
This masterclass was built for leaders who refuse to let that happen.
It turns ethical principles into measurable practice, giving you all the tools, language, and frameworks to make integrity the natural default across your workplace.
The Transformation You’ll Create
Values shape behaviour. Behaviour shapes culture.
But without practical tools, values stay theoretical — inspiring but powerless.
This masterclass changes that.
You’ll move from talking about values to living them daily, with systems that make integrity visible, teachable, and measurable.
By the end of the 12 modules, you’ll have:
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A complete culture-building toolkit (templates, activities, and assessment tools)
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A measurable roadmap for trust, accountability, and ethical performance
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Confidence to model and sustain behaviour that reflects your organisation’s principles
This isn’t another course. It’s a leadership system for embedding ethics into how work gets done.
WATCH THIS VIDEO TO SEE WHAT'S INSIDE THE MASTERCLASS
A Complete, Ready-Made Kit
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This isn’t just training. It’s a structured system you can put into action with your team from day one.
What’s Inside the Developing Ethical Corporate Behaviour Masterclass
A structured, self-paced system built for practical application, not theory.
Inside, you’ll find everything you need to embed ethical culture in measurable, actionable ways:
Core Learning
- 12 self-paced modules progressing from behavioural science to real-world application.
- Video lessons + slides for each module.
- Lifetime access.  Revisit materials anytime, with free updates as the field evolves.
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Knowledge checks to reinforce learning & build confidence.Â
Practical Tools
- 41 ready-to-use team activities to build accountability and collaboration.
- Downloadable templates — action plans, checklists, and frameworks.
- Manager & HR guides for implementing and measuring culture change.
- Assessment tools to track progress and demonstrate ROI.
Active Learning & Application
- Ethical dilemma simulations and real-world case studies.
- Role-play scenarios using Nonviolent Communication and values-based leadership techniques.
- Implementation toolkit for rolling out ethical culture initiatives in your organisation.
Extra Value
- Certificate of Completion (LinkedIn-shareable).
- Email & technical support within 24 hours.
- Exclusive access to expert Q&A sessions with Camelia Petrus.
- Updates - your resources grow as Core Purpose evolves.
The Measurable Impact of a Well-Defined Ethical Culture
When values are translated into daily behaviour, performance improves — across every part of an organisation.
Organisations that have implemented the Ethical Culture Shift™ Framework through this masterclass consistently report measurable gains in trust, engagement, and accountability.
A recent participant noted a 27 % increase in employee satisfaction scores related to organisational trust, within months of completing the programme.
These results align with wider research across New Zealand and internationally showing that a clearly defined, values-driven culture has tangible business benefits:
Employee Retention
Accountability & Performance
Risk & Incident Reduction
Engagement & Trust
Reputation & Employer Brand
Practical Tools
- Downloadable Templates – action plans, checklists, audit tools
- Manager Guides – accountability strategies, best practices
- Bonus Frameworks – Ethical Culture Shift™, decision-making
Active Learning & Application
- 42 Team Activities – ready-to-use workshops and roleplays
- Quizzes & Review Questions – reinforce and apply lessons
- Practical Illustrations – examples that bring concepts to life
Extra Value
- Bonus Guides – resources to deepen learning
- Access to Expert Q&A Sessions
- Course Completion Certificate – proof of achievement
What Makes This Different
-  Built on the Ethical Culture Shift™ Framework – a practical, structured approach to embedding ethics in daily operations.
- Grounded in applied organisational psychology – bridging the gap between theory and real-world leadership.
- Action-focused – 42 activities and 20+ templates, guides, and frameworks ensure you move from learning to doing.
- Designed for individuals and teams – equally valuable for solo leaders or entire organisations.
This isn’t just another leadership course. It’s a blueprint for building a culture where trust, accountability, and integrity thrive.
DOWNLOAD THE CURRICULUM PDFHere’s what leaders often say after completing this programme…
“The structured activities transformed our team meetings — practical and effective.” — G.T., Junior Manager
“The templates and resources streamlined our decision-making. A game-changer.” — V. Crane, Senior Leader
“Our workplace is now more inclusive and respectful. Inspiring.” — HR Manager
“The 42 team activities were a breakthrough for us — they gave structure to our meetings and turned vague discussions into clear action.”
“I never realised how much we needed ready-to-use exercises. They made it so easy to bring my team into the process.”
“The templates saved me hours of work. Having professional frameworks ready to go meant I could focus on my people, not reinventing documents.”
“The audit and accountability checklists gave me the confidence to measure our culture, not just talk about it.”
“This programme didn’t just teach me — it showed me exactly how to lead workshops and conversations that matter.”
Download Curriculum
Have a sneak peek into how the Developing Ethical Corporate Behaviour (DCB) Masterclass.
Where shall we send it?
When you sign up, we'll be sending emails with additional content. You can unsubscribe at any time.
100% Satisfaction Guaranteed
Take the Developing Corporate Behaviour Masterclass with confidence! If after completing 20% of the course within the first 3 days, you feel it doesn’t meet your expectations, we’ll offer a refund—no questions asked.
Contact support at [email protected] for any questions or to request a refund.
READ OUR TERMS AND CONDITIONSCulture doesn’t shift on its own.
Take the first step toward building trust, accountability, and integrity.
Guided by Experience
Camelia Petrus, Lead Facilitator
Camelia Petrus, organisational psychology specialist with 20+ years’ experience helping leaders embed ethics and accountability into workplace culture.
This programme is based on the latest scientific insights in corporate behaviour, ensuring that participants receive the most relevant and effective content.
With a strong academic background and a focus on incorporating up-to-date research and evidence-based practices, the facilitator provides valuable strategies to enhance critical thinking skills within corporate settings. Participants can expect a cutting-edge learning experience that positively impacts their corporate behaviour and decision-making abilities.
MORE ABOUT CORE PURPOSEStill Have Questions?
Do I need leadership experience?
How do I access the course?
What are the technical requirements for the online course?
How much time does it take to complete the masterclass?
Can I use this with my team?
Will I get a certificate?
What are the price options?
Is the payment secure?
Can I get a refund?
Can I arrange in-person delivery of the course for my organisation?
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