The ways in which your business is conducted, how the workflow is managed, how people interact with each other, how authentic, inspiring and motivating the leaders are, how your customers are treated, all add up to an experience that represents who you are as an organisation. In short, your organisation’s culture is your core ideology in action. 

High-performance businesses know how to both endure and thrive and one of the key components is a deeply held core purpose that creates a strong sense of identity and continuity throughout the organisation. Alignment happens when the company’s objectives and its employees’ motivations and actions are all pulling in the same direction. 

Determine and experience the power of your organisation’s Core Purpose, your Vision and Mission and Core Values within your organisation.

• define the firm’s culture, its core ideology, by identifying its core values, purpose, mission, and vision 
• leverage these elements effectively to move the organization in the optimal direction for success 
• create an environment of shared beliefs and values to improve employee’s level of engagement and motivation 
• achieve a culture identity which provides a tangible bonding point for leaders, employees and clients or customers, which contributes to a sense of belonging and loyalty to your organisation. 

Everyone in any organisation would benefit from gaining clarity on the Organisation’s Core Ideology. It positively affects all aspects of work, from the candidate selection process to performance reviews and everything in between.  

When workplace culture aligns with your employees, they will feel more comfortable, engaged, motivated, supported, and valued. Culture provides a framework for working relationships at both management and operational levels. Companies that prioritise culture can navigate difficult times and changes in the business environment in a more efficient way. 

Your nominated leaders, managers and team members will attend a one-day (seven-hour) session. One week prior to the session they will receive an email from us with pre-work to complete.  

Our effective Core Ideology Development service allows us to act as a neutral facilitator and lead the process so that your outcome truly reflects your business. We guide you to define a culture that supports your organisation to transcend limitations and to experience togetherness in goal achievement.  

With us on board to facilitate the development of your organisation’s Core Ideology, you will: 

• define your company’s internal and external identity
• create your vision statement
• articulate your 'why' to engage your team, customers, and prospects
• develop a strong workplace culture by choosing your organisation’s Core Values
• develop and utilise your Core Values for better decision making
• build engagement and trust

Camelia Petrus brings a wealth of tools, experience, and perspective to her work in Industrial Organisational Psychology, Leadership, Workplace Behaviour and Organisational Positive Psychology. She is a member of Change Management Institute NZ and a partner with OPRA Psychology Group Wellington and the Regional Business Partners Network.  

Camelia’s interests are in employee wellbeing and engagement, leadership key competences and workplace behaviour. She provides employers with psychometric insights in the areas of Leadership Development, Workplace Behaviour, Recruitment, Sales and Customer Service, Client Relationship, Workplace Emotional Climate, and trains HR professionals in test interpretation. 

Camelia leads work with individuals and organisations in NZ.